Role
Sport Marketing Intern

Jan 25 - April 25

At Orthomovement, I manage social media strategy, content creation, influencer marketing, and advertising across TikTok and Instagram. I've successfully built and structured the influencer marketing program from scratch, designing PR packages, personal branding elements and outreach strategies that drive engagement and brand growth.

Some key achievements include:

✔ Secured a partnership with the TikTok account Fotbollszonen, bringing in 600 new followers just overnight
✔ Organized pre-season PR kits for football players, resulting in new content, increased followers, and expanded influencer collaborations
✔ Planned and executed Orthomovement's partnership launch with IF Brommapojkarna, including their introduction day, content days, and activation strategies
✔ Gained e-commerce experience through mini-projects, contributing to marketing and sales initiatives
✔ Hands-on content editing and ad management, ensuring high-quality and engaging brand storytelling

This role has strengthened my expertise in sports marketing, influencer collaborations, and digital growth strategies, allowing me to create impactful campaigns in the football and sports industry.